Feminine Hygiene Products Market size is set to grow by USD 14.44 bn from 2024-2028, increasing in aggressive marketing by vendors to boost the market growth, Technavio

NEW YORK, May 20, 2024 /PRNewswire/ — The global feminine hygiene products market  size is estimated to grow by USD 14.44 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 6.73%  during the forecast period. 

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Forecast period


Base Year


Historic Data

2018 – 2022

Segment Covered

Distribution Channel (Offline and Online), Product (Sanitary napkins, Tampons, Pantyliners, Menstrual cups, and Feminine hygiene wash), and Geography (Europe, North America, APAC, South America, and Middle East and Africa)

Region Covered

Europe, North America, APAC, South America, and Middle East and Africa

Key companies profiled

BeYou, Corman SpA, Edgewell Personal Care Co., Essity AB, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson and Johnson, Kao Corp., Kimberly Clark Corp., Lagom Labs Private Limited, Maxim Hygiene Products Inc., Ontex BV, Premier, The Good Glamm Group, The Honest Co. Inc., The Procter and Gamble Co., The SCA Group LLC, TZMO SA, Unicharm Corp., and Unitex Composite Mills Ltd

Key Market Trends Fueling Growth

The feminine hygiene market is witnessing a shift towards organic products due to increasing consumer preference for healthier and eco-friendly alternatives. In developed countries like the UK and US, women are opting for menstrual products made from natural raw materials, such as organic cotton, free from synthetic dyes, fragrances, and rayon. This trend is driven by the perceived health benefits and higher quality standards of organic products. Additionally, there is a growing focus on biodegradable and compostable menstrual products to reduce waste and address societal stigmas surrounding menstruation. Women’s empowerment and education are also key factors influencing this market, with initiatives promoting reusable menstrual cups and cloth pads. 

Market Challenges

•         The feminine hygiene products market, primarily consisting of sanitary napkins, tampons, panty liners, and wipes, has faced criticism due to potential health risks. Peroxide and fragrances in scented products can irritate skin and increase infection risk. Dioxin, a bleaching agent, harms reproductive systems, while furans from inorganically grown cotton contribute to allergic reactions and rashes. Biodegradable materials and certified vegan alternatives are gaining popularity due to concerns over waste and women’s health. Education and literacy rates play a crucial role in addressing societal stigma and cultural taboos surrounding menstruation. Waste reduction initiatives and reusable menstrual products, such as cups and cloth pads, offer sustainable alternatives to disposable options.

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Segment Overview 

This feminine hygiene products market report extensively covers market segmentation by

  1. Distribution Channel
  • Product 
    • 2.1 Sanitary napkins
    • 2.2 Tampons
    • 2.3 Pantyliners
    • 2.4 Menstrual cups
    • 2.5 Feminine hygiene wash
  • Geography 
    • 3.1 Europe
    • 3.2 North America
    • 3.3 APAC
    • 3.4 South America
    • 3.5 Middle East and Africa

    1.1 Offline-  Market segmentation in the distribution channel for feminine hygiene products involves various retail formats, including department stores, supermarkets, hypermarkets, pharmacies, and convenience stores. Surveys and studies suggest that literacy rates and education of girls significantly impact the demand for these products, particularly during menstrual cycles. Ignorance and societal stigma surrounding menstruation persist, leading to the continued sale of sanitary napkins, tampons, panty liners, and pads. However, societal conventions and cultural taboos have sparked interest in alternative, reusable menstrual products, such as menstrual cups and reusable cloth pads. These eco-friendly options address women’s health concerns, reduce waste, and contribute to women’s empowerment. Additionally, disposable deodorizing wipes and biodegradable menstrual products cater to consumers seeking allergy-friendly, fragrance-free, and eco-conscious alternatives. The use of biodegradable materials, compostable bioplastics, and organic cotton in feminine hygiene products has gained popularity due to concerns about plastic waste and synthetic dyes. Certified vegan options are also available for consumers with specific dietary preferences. Plastic Oceans International and other environmental organizations emphasize the importance of waste reduction initiatives in the feminine hygiene market.

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    Market Research Overview

    The Menstrual Hygiene Products market encompasses a wide range of items designed for women’s health and wellbeing. These products include sanitary pads, tampons, menstrual cups, and reusable menstrual products. The market is driven by various factors such as increasing awareness about menstrual hygiene, rising disposable income, and changing consumer preferences. The market is segmented based on product type, distribution channel, and geography. Sanitary pads and tampons are the most commonly used products, while menstrual cups and reusable menstrual products are gaining popularity due to their eco-friendly and cost-effective nature. The market is expected to grow at a significant rate in the coming years, with developing economies showing a high potential for growth. The Allergic reactions, rashes, and discomfort are some of the challenges faced by the market. The Fragrance, absorbency, and convenience are the key factors influencing the consumer’s decision-making process. The market is competitive, with various players offering a wide range of products catering to different consumer needs and preferences. The market is expected to witness innovation and technological advancements in the coming years, with a focus on sustainable and eco-friendly products. The Trends, such as the increasing acceptance of reusable menstrual products, are shaping the market dynamics. The Pantyliners, liners, and organic products are some of the other product categories in the market. The market is expected to grow significantly in the coming years, with a focus on innovation, sustainability, and consumer convenience.

    Table of Contents:

    1 Executive Summary
    2 Market Landscape
    3 Market Sizing
    4 Historic Market Size
    5 Five Forces Analysis
    6 Market Segmentation

    • Distribution Channel
    • Product
      • Sanitary Napkins
      • Tampons
      • Pantyliners
      • Menstrual Cups
      • Feminine Hygiene Wash
    • Geography
      • Europe
      • North America
      • APAC
      • South America
      • Middle East And Africa

    7 Customer Landscape
    8 Geographic Landscape
    9 Drivers, Challenges, and Trends
    10 Company Landscape
    11 Company Analysis
    12 Appendix

    About Technavio

    Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

    With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


    Technavio Research
    Jesse Maida
    Media & Marketing Executive
    US: +1 844 364 1100
    UK: +44 203 893 3200
    Email: [email protected]
    Website: www.technavio.com/

    SOURCE Technavio

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